50PLUS-SKILLS PLANS FOR GREATER GROWTH IN 2021 AND EXPANSION INTO THE CAPE
It has been a tough year for most businesses through the Covid-19 crisis. This has not been the case for 50Plus-Skills. They have continued a growth path and adapted their model to accommodate the change and to empower and encourage more members to join the community.
This community is focused on anyone over the age of 50 who would like to navigate a new path for themselves to earn, learn and serve. Macro trends like longevity and technology are changing the conversations we need to have about planning the next season of life. This generation have been gifted with an extra season of life and should plan accordingly. Many want to continue to earn, need to learn new skills and would like to spend some time adding value to society. This generation also need a place where they feel a sense of belonging and slot into conversations that are relevant for their lives. 50Plus-Skills is a membership-based model and the cost to belong is R500 per year. To read more about the benefits you can go here: https://www.50plus-skills.co.za/individuals/
During this year they introduced a monthly subscription to allow individuals to sign up and test the model. The cost for this is R50 per month. They also ran more than 30 online events for members during the first 10 weeks of lockdown, using the Zoom platform. Many members joined to learn more about Zoom, engaged and learnt skills, met new people, and shared that these sessions helped them to not feel isolated or alone during these unusual, stressful times. They also offered several Quiz evenings and supported a different charity for each event.
They engaged with several large Corporate clients as well during this time.
- They worked with Curro Holdings, who launched an online school, to find experienced tutors to work online and help children with online learning.
- They supported employees of the First Rand Group with online talks on the changing world of retirement and how to build a second career.
- They worked with Just Retirement Specialists who sponsored an online event for 100 people on finance, work, and technology.
- They did a webinar with Old Mutual on Health Risks for the 50+ generation with Dr Michael Mol and Maya Fisher-French as speakers.
The CEO, Lynda Smith has made the decision to move to the Cape and will focus on growth of this region in 2021. She will be staying at The Somerset Lifestyle and Retirement Estate. The over 50’s is a growing market that needs to change their perception around this new season of life. It is a “gift” season”. An extra season this generation has been given. It is about navigating and building a blended life of work, play and give-back. Working longer on your terms in your area of passion and skill is the best insurance you can invest in to ensure that your investments will be sustainable for a longer life.
Join this community today. There is a FESTIVE promotion on currently and by adding the promo code: FESTIVE2020 to your registration, you will only pay R400 for the next 12 months. (ends 31 December 2020) The subscription runs for 12 months from the month you join. This is also a great gift to give a partner, friend, client, employee, or parent.
Registration via the website on www.50plus-skills.co.za