Work for the over 50 generation. How can we help?

Work for the over 50 generation. How can we help? The world of work has changed significantly over the past two years. Many shifts and trends in how work is changing was already evident before March 2020. Life is a two-edged sword. We are living longer and should as a result look to earn for […]

Do you Market to a 50+ Consumer

Do you market to a 50+ consumer? Almost 20% of the South African population is over the age of 50. Does your product/service need this consumer to be aware of what you offer? In a world of longevity, driven by technology we need to find new and interesting ways to reach our target audience. At […]

Books to help you along your journey 50+

Books to help you along your journey 50+ Books are a wonderful way to improve your understanding about how the world is changing. I have read many over the past 15 years as I have tried to understand how longevity and technology are changing the way we need to think about our future. Here would […]

Ten reasons to use a coach 50+

Ten reasons to use a coach 50+ Coaching has become a “buzz” word. The most known are sports and executive coaches, but now the world of coaching has opened with many more types in different areas of life. There are many transitions that we experience between 50 and 65. In a world where we are […]

Uniqueness matters at 50+

Uniqueness matters at 50+ We are all born with unique gifts and talents. As we experience life, we start to build different elements and characteristics that define who we become. Working as a career coach with someone at 50 is very different from working with a young person straight out of school or university. So, […]

The Sandwich generation – caring for our parents

The Sandwich generation – caring for our parents Longevity brings many advantages plus some challenges. Each family will look different, but many are experiencing the gift of their parents living longer than previous generations and some of us still have our children at home when we retire. This trend is causing stress and there are […]

The changing world of retirement living

The changing world of retirement living Longevity gifts us with more years and choices that need to be made around life, work, and family. In our parents’ generation the establishment of “old age” homes and nursing facilities were a choice many made as part of their plan beyond their working life. The next generation, known […]

The benefits of belonging to a membership group

The benefits of belonging to a membership group I have belonged to many groups, clubs and chambers over the years of doing business and life. These umbrella type organisations help us to connect, learn, engage, serve, earn and have fun. How do we the members gain value?  What are the key things we as members […]

Taking care of your employees over 50 during and post Covid-19

Taking care of your employees over 50 during and post Covid-19 We are living through unprecedented times. Within less than two weeks some organisations were forced to start working remotely, others had to close their doors completely. Both supply and demand have shrunk considerably for everyone. The question on everyone’s mind is what will the […]

50 Plus-Skills – A social enterprise for individuals in the longevity economy

Do you want to invest? 50 Plus-Skills – A social enterprise for individuals in the longevity economy 50plus-skills is a social enterprise. You may ask what this means? “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” Bill […]